Contract Type: Full Time, Permanent

Location:  Singapore

JOB OVERVIEW

As the Senior Product Marketing Manager - Source Market Products, you will take the lead in crafting value propositions and marketing strategies to achieve annual recruitment and revenue targets for an expanding range of international education products. In this newly created role, you'll play a pivotal part in shaping the future growth trajectory of Study Group, supported by collaborative colleagues across Singapore, China, the UK, and beyond. Reporting directly to the Head of Product Marketing – New Strategic Partners and Solutions, you'll spearhead the development and upkeep of distinctive value propositions. This involves employing product segmentation and positioning models, analyzing the competitive landscape, devising effective go-to-market strategies, orchestrating launches for new products and partnerships, and cultivating robust brand awareness for our product portfolio.

ABOUT THE ROLE

• Act as the marketing account manager for new partners and champion the brand(s) from contracting through to post launch period.

• Collaborate with the Product Development team, and wider marketing, to develop market-led propositions, positioning and GTM strategies for “category level” products.

• Branding and awareness: increase our brand awareness ensuring brand consistency and clarity with each of our core audiences such as university partners, delivery partners, agents, schools, prospective students.

• Proposition development: define and own the development of highly segmented product value propositions, positioning and message hierarchy.

• GTM strategies: define sales-driving GTM strategies and develop relevant channel plans.

• Pricing: developing competitive pricing strategies inclusive of payment plans and discounting strategies. 

• Agent, partner and sales enablement: develop training content, collateral such as product sheets, presentations, brand guidelines and case studies.

• Reporting: monitor and manage agent and partner marketing performance via regular reporting of marketing activities, brand compliance and results for action.

• Brand champion – develop, grow and protect the brand(s) and act as the brand guardian with our partners and agents as relevant.

• Customer champion – act as the voice of the customer to input to and influence product development and enhancements.

• Insights - product: build up a marketing and customer vision to optimise the portfolio, understand the key trends driving demand and future success, brand value, product and service requirements, pricing, competition and future profitable channels to market. Customer: lead on the development of student and learner personas and market segmentation for the portfolio to maximise targeted propositions and ROI.

• Stakeholder management – including presentation of plans and progress to senior colleagues and external partners.

• Manage the annual Source Market marketing budget.

  ABOUT YOU

• Experience of developing value propositions and marketing education products or programmes

• Experience in managing “go to market” strategy / plans and new product launches

• Experience in development, implementing and measuring marketing plans and campaigns across the marketing mix in a B2B and B2C environment for multiple customer segments.

• Strong product and brand specialist

• Experience of managing and delivering multiple priorities to tight deadlines

• An understanding of what creates a great customer experience

• Experience of working with / management third party agencies, agents and delivery partners

• Excellent collaboration, planning and presentation skills

• Strong communicator oral / written - in both English and Mandarin essential

• Marketing compliance and regulatory knowledge

• Team management and engagement

• Experience in the international higher education sector, preferably across different markets/regions.

  ABOUT US

Study Group is a leading international education provider that is dedicated and passionate about helping students around the world, creating a brighter future and reaching their full potential. With university partnerships and a variety of face-to-face, online, and hybrid study programmes, we can provide students with the resources and guidance they need to succeed. Our global network of offices and university partnerships ensure that students receive the best educational services available. Additionally, our Insendi platform enables us to deliver innovative, accessible, and intuitive digital learning experiences with the most advanced digital tools available.

ORGANISATIONAL COMPLIANCE

Study Group is proud of its high standards in safeguarding and recognises its importance in enabling the best possible student experience and outcomes. For successful applicants the following checks will be conducted- Criminal Background Check (country specific), x2 References, ID and Right to Work checks as well as Education Verification.

We are proud to be an equal opportunity employer and we strive to create a diverse and inclusive workplace. We are committed to providing equal opportunities for all individuals, regardless of race, gender, religion, nationality, or any other factor. We believe that the best person for the job should be selected based on skills and experience alone. Your information will be kept confidential and stored securely. Please see our Privacy Policy. (https://assets-us-01.kc-usercontent.com/95d47d95-36b6-00af-a24c-b886ecdfc4a2/754b8731-45a7-4007-90fc-06f8c1c37890/Candidates_Privacy_Notice.pdf)

We adopt a rolling recruitment process meaning that we review applications as they are submitted. To avoid disappointment, please ensure that you apply ASAP.

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