About the role

This role is responsible for delivering world class global brand creative and campaign assets. This role leads campaigns from start to finish, working with some of the best talent in the industry, from design agencies to animators and photographers. This role helps to build a consistent brand aesthetic globally that pushes Penfolds forward and makes the brand continually relevant to new audiences, while paying respect to 180 years of rich heritage.

Note: This position can be based in Melbourne or Singapore

• Lead the development of global campaign toolkits and assets for brand campaigns and new product releases.

• Lead event content production and content capture.

• Drive brand aesthetic and content best practice across digital channels (Social, eDM, penfolds.com) working with the channel owners on planning and implementation.

• Accountable for reviewing and signing off Penfolds brand eDMs, landing pages and long form content.

• Brand video development and photography.

• Support key hype campaigns, media partnerships and sponsorships.

About you

We are searching for a marketing and/or communications professional experienced in multichannel content creation (digital, social, OOH etc.) and campaign management. You excel at creating compelling communications for different target audiences and have proven experience managing large scale projects across diverse stakeholder groups.

• Demonstrated expertise in agency management for deliverables and budget oversight.

• Intermediate proficiency in Adobe Creative Suite (Photoshop, InDesign, Illustrator).

• Excellent written and verbal communication skills with proven experience copywriting and/or copy editing.

• Previous involvement in managing global campaigns and/or luxury marketing is highly regarded.

• Familiarity with producing content for Chinese Social Media Channels such as WeChat, Red Book, and Weibo is a bonus.

• Additional experience in web copywriting, SEO, and video editing software like Premier Pro is advantageous.

What’s in it for you

• AFR Boss Best Places to Work Top 10 Manufacturing and Consumer 2023

• Access to the world’s most admired wines through our employee product allowance

• Flexible/hybrid environment to empower you to be your best

• Global opportunities across Australia & New Zealand, the US, Asia, UK/Europe

• Opportunity to build a career across multiple functions (we’re really good at doing this!)

• Structured development programs to support your health, wellbeing and career

• “TWEforME Day” – an additional day of leave each year, for you to do you

• Meeting-free Monday mornings (we all love this!)

What’s it like to work here?

We bring our whole selves, we’re courageous and we deliver together – that’s our DNA. We’re a passionate bunch who enjoy working together, like to have fun and keep things down-to-earth. We’re brave enough and care enough to have the right conversations to get the best outcome and are famous for our can-do attitude. We’re definitely “glass half full” people and see challenges as opportunities and move with pace to achieve our goals.

If you’re ready to help us be the world’s most admired premium wine company, please apply now!

It takes all varietals!

Just like the wide range and variety of brands in our wine portfolio, TWE embraces diversity and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, age, national origin or on the basis of disability. If you require any assistance to be included in our process, please contact recruitment@tweglobal.com, quoting the job title and reference number.

How to apply

We move quickly at TWE and continually review applications, so if you don’t want to miss out, apply today.

Please note that cover letters are not required (we really mean this!) All applicants will receive an email to invite them to complete online assessments that will cover three areas: personality profile, cultural fit and a cognitive assessment. The assessments should take around 30 minutes in total and you will be able to download a report at the end of it. We will then be in touch ASAP to update you on how your application is progressing. We ask you to try to complete the assessments ASAP – ideally within 24 to 48 hours.

Note that we prefer to deal with you directly; we haven’t briefed a recruitment agency on this role and won’t be accepting CVs through any recruitment agency, so please apply directly.